For ecommerce businesses today, social media is an indispensable tool to boost online store traffic and sales. However, as an online business owner, you will need to determine which platform is best to reach your audience and promote your brand. Each social media platform offers unique opportunities and tools to help you connect with customers, showcase products, run targeted ads, and build your brand.
Implementing a strategic social media plan tailored to your online store can pay off tremendously in terms of expanded reach and revenue. Handled correctly, a robust and active social strategy is quite capable of reaching into new markets, gaining leads, and driving conversions.
Here are some of the top techniques to help you capitalize on social networks and grow your online business –
Engage Followers with Value-Added Content
Social media channels offer a versatile way to place your business offerings in front of potential customers. But there needs to be a balance of content for it to work effectively. A barrage of sale-sy content and constant promos for your latest products will soon prove to be redundant. Followers will scroll past or tune those out quickly.
For maximum engagement, share a mix of fun, informative, and value-added content that creates interest and engages audiences organically. Share behind-the-scenes images highlighting your products being made. Run polls and contests related to your offerings. Publish tips and FAQs on using the types of products you sell. Entertain and educate followers in ways that relate back to your store.
Promote New Product Releases
When you launch or add new products, leverage social media accounts to create a big splash. Build anticipation by teasing the upcoming release. Share glimpses of the product and announce the launch date well in advance. Once live, create excitement around the product’s availability. Craft social posts with eye-catching images, compelling features and benefits, and calls to shop now. Offer special discounts for those who purchase the new item in the first few days.
Spotlight Customer Uses
User-generated content from real customers carries more authenticity and often gets higher engagement than other content types. Re-share customers’ social posts, videos, and photos showing them enjoying your products. With their permission, repost reviews and feature testimonials about how your products solved problems or served their needs. Give satisfied customers discounts for contributed content.
Run Targeted Social Ads
Social platforms let you drill down to extremely specific demographics and interests with your ads. You can target users who follow related brands and competitors – people already interested in your products. Test different audiences, images, captions, and calls to action to see what converts best. Start with low daily budgets, optimizing over time for the best ROI. Use video ads to showcase products attractively.
Partner with Social Influencers
Influencer marketing collaborations expose your products to new networks of potential buyers. Research influencers whose followers align with your targets. Reach out to set up product seeding, affiliate sales, or just fostering brand awareness. Even micro-influencers with under 10K followers can produce positive results. Offer attractive incentives like discounts or commission rates. Ensure legal compliance by declaring ad partnerships.
Continuously monitor metrics to see what content and strategies perform best on each network. Tie URLs to specific campaigns using Google Analytics to track conversions. Review social media analytics frequently. Double down on tactics that increase website clicks, conversions, and sales. Refine areas getting a low response. A data-driven approach maximizes results.
A thoughtful social media strategy that is tailored to your online store and audience can drive significant new business. Harness social media to foster audience connection and achieve sales success.